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Besides, it has developed expertise in certain domains, one such being Partners Relationship Management (or PRM). PRM, which is a module within customer relationship management (CRM), is a relatively new area of e-commerce. Typically, businesses from manufacturers to service providers deliver their goods and services to their customers through one or more levels of intermediaries. These intermediaries have traditionally been called stockists, clearing and forwarding agents, dealers, wholesalers, retailers, showrooms, direct sales associates, franchisees, etc. As a group, they have come to be called marketing channel partners. PRM aims to assist companies to use the Web to interact and deal with their marketing channel partners for a wide range of business activities. These could include providing product/service information and inventory status, placing orders on the principal, demand forecasting and budgetary projections, reporting daily/weekly sales and inventory status by the partner, tracking order status up to delivery, logistics management, short- and non-receipt and damages in transit reporting, complaints, providing billing and statementof account information, credit and debit notes, payments and other financial transactions online, insurance, audit reports and replies, marketing communications of diverse kinds and a host of other activities. The main advantages of Web-based PRM accruing
to any business are overall increase in speed of operations, faster
response to market needs,higher productivity of manpower, lower
inventories, lower cash requirements and interest, and, most importantly,
overall reduction in costs. It is very interested in the educational sector and is working towards developing expertise and products for virtual universities and digital libraries. Kaveri's young and highly motivated team
of software engineers and programmers have considerable experience
in these areas. Their skill sets include:
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